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WhatsApp & email

Follow up with every buyer, on WhatsApp and by email

Choose who gets it, write the first message and the follow-ups, and set the timing. Abanro sends them in order from your WhatsApp Business number and your own mailboxes.

How a follow-up sequence runs

  1. At launch

    The first message goes to every buyer in the audience who can be reached.

  2. After the wait you set

    The next step goes out, counted from when the previous one was actually sent.

  3. When a buyer replies on WhatsApp

    That buyer leaves the sequence. Nobody gets a reminder after they've answered.

  4. Any time

    Pause the campaign, edit steps that haven't gone out, or stop it for one buyer.

WhatsApp sequences

From your WhatsApp Business number

  1. Step 1Price list offer
  2. 3 days
  3. Step 2Sample box offer
  4. reply
  5. ✓StoppedBuyer answered
  • Up to 10 steps
  • 1 hour to 90 days between steps
  • Stops when a buyer replies

Email sequences

From your own Gmail or Google Workspace

  1. First emailGood to meet you
  2. 3 days
  3. Follow-upSame thread
  4. 7 days
  5. Follow-upSame thread
  • Your address, your inbox
  • Shared across several mailboxes
  • Sending hours in a time zone you choose

WhatsApp or email: which to use

Many export buyers in the Middle East, South Asia, Africa and Latin America do business on WhatsApp; many in Europe, North America and Japan expect email. Use the channel each buyer already uses.

WhatsApp Email
Sent fromYour WhatsApp Business number, via the WhatsApp Cloud APIYour Gmail or Google Workspace accounts
First messageA template approved by WhatsAppAnything you write
Follow-upsUp to 10 steps, 1 hour to 90 days apartAs many steps as you need, in the same thread
When a buyer repliesThe sequence stops for them automaticallyYou stop it for them from the results
PacingDaily message cap per campaignDaily limits per mailbox and campaign, sending hours
ResultsSent, delivered, read, failed and replied per stepWaiting, sent, bounced, stopped and finished
Costs outside AbanroMeta's message feesYour Google account or Workspace plan
WhatsApp follow-up for exporters Templates, campaigns, sequences and connecting your number. Cold email and follow-up sequences Gmail sending, same-thread follow-ups, pacing and deliverability.

Choose buyers the way you already think about them

  • By tag. Everyone tagged SIAL Paris 2026 or Distributor. The audience keeps up as you tag more buyers.
  • By country. Narrow an email campaign to the markets you want.
  • By hand. Search and pick exactly who gets it.
  • Permission respected. Buyers who opted out, or have no number or address on file, are left out, and the review step tells you why.

Questions

How many follow-ups should I send an export buyer?

There's no fixed number, but most buyers who reply do so after the second or third message rather than the first. A first message plus two or three follow-ups spaced several days apart is a reasonable start; stop as soon as they answer or ask you to.

Can one campaign use WhatsApp and email together?

Not in a single campaign. WhatsApp and email are separate campaigns, so you can send a WhatsApp sequence to buyers who use WhatsApp and an email sequence to the rest, using the same tags.

Do sequences stop when a buyer replies?

WhatsApp sequences stop automatically for a buyer who replies. Abanro doesn't read your email, so for email you stop the sequence for that buyer from the campaign results.

Can I pause or change a sequence after it starts?

Yes. You can pause a campaign, edit steps that haven't gone out yet, or stop it for one buyer. Messages already sent don't change.

Keep exploring

Start following up with the buyers you already have.

Connect your WhatsApp Business number and your mailbox, tag your buyers, and launch your first sequence.

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