U.S. beauty market entry guides
Twenty practical guides for international beauty, skincare and haircare brands: what the U.S. requires, how buyers work, what it costs and how to start lean.
U.S. market entry and costs
Routes into the U.S. market, what a launch costs and where to start.
How to sell beauty products in the USA as a foreign brand
The routes, rules and first steps for an international beauty brand starting to sell in the United States.
Read the guideWhat it costs to launch a beauty brand in the USA
The cost categories of a U.S. beauty launch, which ones you control, and how to keep the first step lean.
Read the guideHow to enter the U.S. beauty market without a distributor
Reaching U.S. retailers and salons directly, and when a distributor makes sense later.
Read the guideHow to sell skincare products in the USA
Claims, ingredients, labels and channels for skincare brands entering the U.S. market.
Read the guideCalifornia beauty market entry: Los Angeles and Orange County
Why Southern California is a strong first U.S. market, and the California rules beauty brands must know.
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FDA, MoCRA and import requirements
What FDA and U.S. Customs require before and after your products arrive.
How to import cosmetics into the USA, step by step
Importer of record, FDA review at the border, HTS codes, duties and documents for a first cosmetics shipment.
Read the guideFDA cosmetics requirements for foreign brands in 2026
Cosmetic or drug, color additives, labeling and what FDA does and doesn't require before you sell.
Read the guideMoCRA compliance for international beauty brands
Facility registration, product listing, the responsible person, adverse events and safety records under MoCRA.
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Retail distribution and sales
Stores, salons, distributors, sales partners and Amazon.
How to get your beauty products into U.S. retail stores
Which stores fit a new beauty brand, what buyers look for and how to win the first shelf.
Read the guideHow to sell haircare products to U.S. beauty salons
How salons buy, professional-use labeling and how to win stylists and salon owners.
Read the guideHow to find beauty distributors in the United States
Types of U.S. beauty distributors, how to approach them and what they expect from a new brand.
Read the guideU.S. beauty market entry: distributor vs. local sales partner
Control, cost, speed and data compared, so you can choose the right route for your first U.S. year.
Read the guideAmazon FBA vs. retail stores for international beauty brands
Approvals, hazmat, expiry dates, fees and brand building on Amazon compared with physical retail.
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International beauty brands
Country guides for Korean, Turkish and Saudi beauty brands.
How to launch a Korean beauty brand in the USA
What K-beauty brands need for the U.S.: KORUS, MoCRA, claims, channels and a first market.
Read the guideHow Turkish cosmetics brands can enter the U.S. market
From EU-aligned rules to U.S. requirements, duties and the first U.S. retail opportunities.
Read the guideHow Saudi beauty brands can expand into the USA
Regulation, halal positioning, duties and a practical first step into the U.S. market.
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Sampling, pricing and market testing
Price, sample and plan your first three months in the U.S.
How to test the U.S. beauty market without a large investment
A lean way to put real products in front of U.S. retailers and learn what sells before you scale.
Read the guideHow to price imported beauty products for U.S. retail
Build a U.S. price from landed cost to shelf price, with margins for every partner in between.
Read the guideBeauty product sampling strategies for U.S. retailers
How to plan samples, testers and demos that turn into orders, and how to measure them.
Read the guideThe 90-day U.S. market entry plan for beauty brands
A week-by-week plan for your first three months in the U.S., from readiness to reorders.
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